Where Are You Missing the Obvious? - a hilarious and life-changing story.

A few months ago, an Isreali back-packing traveler friend called me in the morning, he was in a pinch.

He wanted to know if he could leave his back-pack at my house for a few days, and if I had a drying rack to hang some wet clothes... "It's a long story" he explained.

I didn't mind.

"Awesome, I'll be over in 5 minutes!",

When he came over, all of a sudden my morning writing routine exploded into a flurry of activity of scurrying up and down stairs, as we began to scour the Spanish apartment for a drying rack.

I was sure I had a drying rack.

After some time, hope turned to dismay, no drying rack.

"Okay, maybe you have a piece of string or something and we can make a line?" he asked.

Great idea!

More flurry and searching, where is the string?

Where are the scissors?

Where do we tie the string?

What about just hanging the clothes off the balcony?

How many days did you say you want to leave this stuff here?

Do I really want to fold another man's underwear?

The complexity of the simple task was balooning out of proportions.

...but then, suddenly, I caught wind of an epiphany.

I was missing something obvious.

Why were we doing all this, if we could just throw the clothes in the dryer?

"You know I do have a dryer" I said.

We both laughed at the absurdity of what had just transpired, threw the clothes into the machine for a cycle, and he left promptly so I could carry on with my work.

While this story is funny, it's a perfect demonstration of an aspect of human nature that often keeps us stuck.

My friend wasn't looking for a drying rack, his aim was to dry his clothes and leave for the beach.

Yet somehow, the idea of a drying rack got locked in his mind and we both fixated on it.

As we forgot the end result and fixated on the pointless drying rack, we became completely myopic of the simplest and most available solution: the dryer.

Last night I was having dinner with another friend, and we were both talking about this as its a major principle we both learned from the mentor we've been studying with.

It's a deeply life-changing concept once you get it.

He recounted a similar story.

He came to our mentor (Blake) with deep frustration.

He was an amazing emotional trauma healing coach, created great results for his clients, yet for years he was struggling to make ends meet.

He explained his "drying-rack" marketing plan and business model to Blake...

People would hear about his services, drive from across town or across the country to see him in his home, pay him $50 for a session, and then leave.

Many of them wanted to sign up for more sessions, so his "drying-rack" plan to sign them up for future business was to create an email series auto-responder that would involve a dozen emails, a few videos, software and a maybe a free consultation, and then maybe they would sign up.

"Why are you doing all that?" asked Blake.

"You know... instead of all that nonsense... you could just sit there with a credit card processing machine at the end of the session, and simply ask them if they want to sign up.

They're driving from across the country to see you, they're already sold on you, just let them buy it."

This simple advice blew my friend's mind.

The other advice was "Just 10x your price."

My friend ended up doing that, today he's financially affluent and charges $300 per session, he's removed all the complexity out of this business, his clients love him and he works with a much higher tier of clientele.

Maybe this all sounds ridiculous, but I guarantee you, if there is an area of your life you're stuck in, your'e doing this too.

We all do it.

The deeper question is the one our mentor asked "Why are you doing this?"

In the case of my friend, he came to realize that the reason behind the complexity in his business was because he just wanted a distraction.

He badly wanted to avoid the discomfort of just saying he has something to offer... because of how uncomfortable it made him feel.

The life-changing thing I learned from Blake is this...

In life and business, we often create endless complexity in our lives to avoid the simple action that's right in front of us.

The simple, yet uncomfortable thing that will actually yield 10X the results and get us where we really want to go.

Often we want something, but instead of just taking one step to get there, we invent 10 steps that we put between us and the outcome.

Why not just make it one step?

This has been the focus of my life for over the past year, and it has been life-changing.

It's simple, but not easy.

In the case of my friend's business, the advice he heard took him 2 minutes to hear, but 1 year to fully implement.

The reason it's not easy is because it's uncomfortable.

There is a reason why you make it complicated.

A pain you're avoiding, a discomfort you're hiding, terror you're unwilling to face, a conversation you're trying to avoid.

A question you're unwilling to ask.

Simplicity takes enormous sophistication and internal strength.

It actually means you have to do the inner work to face the level of discomfort necessary for the simplicity you seek.

For me one of these defining moments was 6 months ago.

I was busy growing a coaching and healing business one step at a time for years.

It was taking off, slowly, and little by little I was deeply impacting people's lives - but I knew I wanted to help thousands of people and have a much bigger impact.

Stay patient, it will take a few more years to get to the full vision.

Suddenly I had a "drying rack" realization.

I was involved with one of the greatest water healing breakthroughs of all time that got suppressed and cancelled...

I could skip years of work and just make one phone call and a movie and get some higher level people involved and call it a day.

As a result, my entire life has changed over the past 6 months, we're changing the world, my company has helped more people, my team has grown, and I'm spending more time doing what truly matters.

Where are you chasing a drying rack?

Where are you missing the obvious?

Call me if you want some help

Kacper